What is a value-added reseller (VAR) agreement?
A value-added reseller (VAR) agreement is the contract for a partner that resells your software under your brand and adds its own work. That work can be integrating your software with the partner’s products, bundling it with hardware, adding services, or hosting it for clients. We also use the VAR agreement for every exclusive reseller, even one that adds nothing.
Our VAR agreement recognises four kinds of added value, plus exclusive plain resale:
- Integration. The VAR builds your software into one combined product with its own hardware, software or services. A Midrand telematics company, for example, integrates a Pretoria developer’s fleet-planning software with its own vehicle-tracking platform.
- Hardware bundling. The VAR installs your software on, or sells it with, its own hardware, such as rugged in-vehicle tablets.
- Added services. The VAR sells its own services with your software, such as configuration. The services can come with every sale or be optional.
- Hosting. The VAR runs your software on servers it controls and gives its clients the use of it as a service.
- Nothing added, on an exclusive appointment. A partner that resells your software exactly as supplied, but exclusively, also signs a VAR agreement. It is then called an authorised reseller, not an authorised value-added reseller.
In every model the VAR buys from you and resells in its own name, for its own account. By default each customer licenses your software directly from you, on your own customer terms. The VAR gives first-line support: it is the customer’s first point of contact for help.
A partner that sells your platform under its own brand, builds your software into its own product for a royalty, or distributes your hosted software through sub-resellers needs a different agreement, exclusive or not. Our guide to which channel agreement you need sorts these.
We draft the VAR agreement for either side: the vendor appointing a VAR, or the VAR signing up. Some terms differ between the version we draft for the vendor and the version we draft for the VAR, and this page says where.
What is the difference between a VAR and a plain reseller?
A plain reseller resells your software exactly as you supply it and gives at most first-line support. A VAR adds its own integration, hardware, services or hosting. We also put exclusive resellers on our VAR agreement. The VAR may copy your software as far as it needs to integrate, supply or host it. In return for exclusivity, it commits to a minimum level of fees. You may also give it second-line support: deeper technical help behind the VAR.
Our plain reseller agreement bars the reseller from supplying any service with your product except first-line support, and no side agreement can add one. So once a reseller wants to configure, integrate, bundle or host your software, or wants exclusivity, the deal moves to the VAR agreement. That is our drafting choice, not a rule of law. An exclusive plain reseller is lawful, but the VAR agreement already carries the targets and competition safeguards that exclusivity needs.
A Cape Town consultancy that only resells your accounting software signs a reseller agreement. If it starts selling its own configuration service with each licence, it needs a VAR agreement.
How a value-added reseller (VAR) deal works
Follow each line from the party it starts with. Pick another deal to see what changes.
Name on the product
The vendor’s.
The customer buys from
The VAR.
Terms the customer accepts
The vendor’s terms, unless the vendor approves a sublicence.
Money between the two
The VAR pays the vendor’s fees and keeps its margin on the product.
Help for the customer
The VAR, at first line.
The vendor’s second-line support stands behind it where agreed.
| Point | Plain reseller | Value-added reseller (VAR) |
|---|---|---|
| What the partner adds | Nothing, except at most first-line support. | Integration, hardware, its own services or hosting. Or nothing, on an exclusive appointment. |
| Exclusivity | Never exclusive. | Exclusive or non-exclusive. Exclusive means no other reseller in the territory; you keep your own direct sales. |
| Customer terms | Your end-user terms, unchanged. | Your end-user terms; a sublicence of installed software that you approve (a licence the VAR grants under its own licence from you); or the VAR’s own approved terms for a service it hosts. |
| Right to copy your software | None. | Yes, limited to what it needs to integrate, supply or host your software. |
| Customer support | At most first-line. | First-line always. Your second-line support behind it where agreed. |
| Minimum commitment | None. | Required for exclusivity. Missing it is never a breach. |
| Competing products | Cannot be barred on our reseller agreement. | Can be barred while the VAR is exclusive, in the version we draft for the vendor. |
| Leaving early | No right to end for convenience. | If agreed, either side may end on notice, paying its own stated charge. |
| Source code escrow | None. | Available. An independent escrow agent holds a copy of your source code. If it is released, the VAR may keep supplying its existing customers, and keeps paying you for that supply. |
Who supports the customer in a VAR deal, the VAR or the vendor?
Under our VAR agreement, the VAR does, at the first line. It is the customer’s first point of contact for help: it helps with installation, records faults, makes the first diagnosis and supports its own products. Where the parties agree, the vendor gives the VAR second-line support behind it, with deeper diagnosis and a fix for confirmed faults. The VAR may not send customers to the vendor unless the vendor agrees.
First-line support is always the VAR’s job under our agreement. It covers installation support, logging and first diagnosis of faults, and all support of the VAR’s own hardware, software and services. The VAR may not repair or modify your software itself.
Second-line support from the vendor is agreed deal by deal. Where it applies, the vendor helps diagnose the faults the VAR escalates, provides a correction or workaround for each confirmed fault, and supplies maintenance releases. In our agreement that second line includes the fix itself, which some agreements call third-line support. A response means a skilled person has started work and told the VAR. The response times are:
- software, or a material part of it, unusable with no workaround: within 1 hour;
- a material function seriously impaired: within 4 business hours;
- a function impaired, with a workaround: within 1 business day;
- minor defects and questions: within 2 business days.
The vendor need not support faults caused by the VAR’s own components, by changes it did not make or approve, by use outside the documentation, or by versions older than the current and previous one. After the agreement ends, it keeps giving second-line support for up to 6 months, for a stated monthly fee, so that the VAR can look after existing customers. If the VAR falls behind on payment, the vendor may suspend new orders and second-line support after notice, but never the customers’ use of software already supplied.
If you are the vendor, you may limit urgent cover to business hours. If you are the VAR, ask for second-line support and resist longer response times. Without it, the VAR carries the support load alone, though the vendor still owes its warranty fixes and maintenance releases.
Who is liable if the solution the VAR built around my software fails?
Our VAR agreement draws the line between your software and the VAR’s work. You promise (warrant) that your software works as its documentation says. You also cover the VAR if someone claims your software infringes their intellectual property, such as copyright. The VAR answers for its own hardware, software and services, for the combined product apart from your unchanged software, and for any promise it makes beyond your customer terms. Each side’s liability is capped at a maximum amount.
The line shows up in four places:
- Warranty. You warrant that each copy or subscription matches its documentation during the warranty period. The warranty does not cover faults caused by the VAR’s components, by combining your software with things you did not supply or approve, or by changes others made.
- Indemnities. An indemnity is a promise to cover the other side’s loss from a claim by someone else. You cover claims that your software infringes another person’s intellectual property, including claims by the VAR’s customers. The VAR covers claims that its own components infringe or caused harm, that the combined product (other than your unchanged software) caused loss, or that arise from promises it made beyond your customer terms.
- The VAR’s own promises. The VAR must not promise a customer more than your customer terms give, such as a faster response time. If it does, it alone is liable for that promise. Services it sells with your software are its own, supplied at its own risk.
- Caps. Each side’s total liability is capped at the greater of a stated amount, set per deal, and the fees paid in the 12 months before the claim. Claims about confidentiality, personal information, infringement and indemnities, and, in the version we draft for the vendor, gross negligence, carry a higher cap of three times that.
The side we draft for matters. In the version we draft for the VAR, your intellectual property indemnity sits outside every cap. In the version we draft for you as vendor, it sits inside the higher cap.
None of this binds the end customer. Under the Consumer Protection Act 68 of 2008, if unsafe or defective goods harm a consumer, for example by injury or damage to property, the producer, importer, distributor and retailer in the chain that supplied the consumer can be liable without proof of negligence. Where more than one of them is liable, the consumer may recover the full amount from any one of them. That is subject to the defences in section 61(4), such as a defect that did not exist when that business supplied the goods, or a claim brought more than three years later. Our agreement splits that risk between you and the VAR and requires each of you to carry insurance, but the split cannot reduce what an injured customer may claim. Injury caused by software built into another product is covered on our OEM agreements page.
Does an exclusive VAR stop the vendor selling direct, and who are the excluded accounts?
Not on our standard terms. An exclusive VAR gets its territory free of other resellers, but you keep your own direct sales there. This form is called a sole appointment. The excluded accounts are your existing direct customers, named when you sign. They stay yours, and the VAR may not sell to them. A VAR that wants you out of the territory as well must negotiate that.
Exclusive appointments come in different strengths: see exclusive, sole and non-exclusive appointments on our comparison page. Our VAR agreement uses the sole form. You may not appoint another reseller in the territory. You may still market, license and support your software there yourself, and appoint resellers outside it.
The excluded accounts are a fixed list of your existing direct customers, by name, frozen at signature. They are not a category such as “all government departments”, and not a list you can add to later. A Pretoria vendor that already supplies a large logistics group directly names that group, and the VAR leaves it alone.
Your direct sales have a competition consequence. If you sell direct in the VAR’s territory to customers beyond the excluded accounts, we treat you and the VAR as competitors. The Competition Act 89 of 1998 prohibits agreements between competitors that divide markets by allocating customers or territories. So our VAR agreement then adds rules on what business information the two of you may share. It also leaves out the staff non-solicitation (a promise not to poach each other’s staff) and the restraint (the VAR’s promise not to compete with your business for a period after the agreement ends). How the Act treats exclusivity and territories is on our competition law page.
If you are the VAR and want a bar on the vendor’s direct sales, ask for it in the version of the agreement drafted for you. If you are the vendor, name your direct customers before you sign, so the exclusivity does not reach them.
What happens to a VAR’s exclusivity, and to the agreement, if it misses its minimum commitment?
Under our VAR agreement, a missed minimum commitment is not a breach and creates no debt. The commitment is the price of exclusivity. After a missed period you may make the appointment non-exclusive, charge higher fees agreed in advance on future orders, or end the agreement after two misses in a row. You cannot claim damages, and a miss that you caused does not count against the VAR.
The commitment is set per deal, as an amount of fees per measurement period, such as R300 000 a quarter. An exclusive appointment needs it. Before each renewal the two sides review the commitment in good faith.
After a missed period you have 60 days to act, and your notice takes effect 30 days after you give it. The remedies are:
- Loss of exclusivity. The appointment continues, non-exclusive, and you may appoint other resellers in the territory. In the version we draft for you, the VAR’s promise not to resell competing products ends with the exclusivity. The restraint, the VAR’s promise not to compete with your business for a period after the agreement ends, also falls away if the VAR is non-exclusive when the agreement ends.
- Shortfall fees. If the agreement states them, higher fees per licence or user apply from the next period. They are a price for future supply, not a payment for the miss.
- Ending the agreement. Only after two consecutive missed periods.
A shortfall is excused to the extent that it results from force majeure (events beyond either side’s control, such as long load-shedding), from your own breach, or from your software being unavailable or not working as documented.
If you are the VAR, ask for a low first period while you build the business: the commitment and the period are set per deal. You may also ask to drop termination after two misses. When we draft for the vendor, we keep it, as the price of the exclusivity and not as a penalty. Targets work differently for distributors and white-label partners: see our reseller and distribution and white-label pages.
Whose terms do a VAR’s customers accept, and can the VAR sublicense my software?
Under our VAR agreement, by default your customers license your software directly from you, on your own customer terms, identified by version number. A sublicence is a licence the VAR grants its customer under its own licence from you. The VAR may grant one only for software customers install, only in writing and only with your approval. It must protect you at least as well as your standard customer licence does.
The VAR must make sure each customer accepts the right terms before or on delivery. It keeps a record of the version, date and method of acceptance for 3 years after the licence ends, and it may never change your terms. It must tell you within 5 business days of any breach of them it learns about. The terms depend on the product:
- Software the customer installs: your end-user licence agreement, or an approved sublicence. You may not unreasonably refuse a sublicence. The VAR must enforce it and may not grant more than its own licence from you.
- Software you host: your terms of service for software as a service (SaaS, software customers use over the internet), with your acceptable use policy, service level agreement and support policy. No sublicence.
- Software the VAR hosts: the VAR’s own terms for its hosted service, approved by you. They must protect you at least as well as your end-user licence and bind each customer to your acceptable use policy.
You may update your terms. A new version applies only to customer agreements concluded or renewed after 60 days’ notice to the VAR. Existing customers stay on the version they accepted until they renew.
The VAR’s own licence to copy your software is non-exclusive, even when its appointment is exclusive, and it covers only what the VAR needs to integrate or supply your software. Under the Copyright Act 98 of 1978, an exclusive licence must be in writing and signed. A non-exclusive licence granted by contract can be withdrawn only as the contract allows. A sublicence the licence permits counts as done with your licence.
Plain resellers and OEMs (original equipment manufacturers, which build your software into their own products) handle customer terms differently: see our reseller agreements and OEM agreements pages.
Can a VAR host my software for its own clients?
Yes, if the agreement uses our hosted model. The VAR runs your software on servers it controls, or with a hosting provider you approve. Clients use it online and never get a copy. The VAR’s terms for the service need your approval. Because the VAR handles clients’ personal information for them, it must first sign a written contract with each client on protecting that information.
The hosted model licenses the VAR to install and operate your software only for its hosted service. It must secure the hosting as a skilled and careful operator of a similar service would. A Johannesburg managed-service provider that runs a Pretoria vendor’s HR software on its own cloud servers for client companies is a typical case.
Personal information then moves along a chain. The Protection of Personal Information Act 4 of 2013 (POPIA) calls the business that decides why and how personal information is processed the responsible party. A business that processes it for that party under a contract is an operator, and an operator’s own operator is often called a sub-operator. Our VAR agreement uses a separate data processing agreement for each role that applies, signed before the processing starts:
- The VAR hosts. Each client is the responsible party, and the VAR processes for it under its own agreement with that client. If you support the VAR’s systems, for example by remote access, you process for the VAR and must report a data incident to it within 24 hours.
- You host and the VAR supports. You process for each client under your terms of service, and the VAR, in giving support, is your sub-operator. It must report a data incident to you within 24 hours.
The 24 hours is a contract period for the extra link in the chain, not a legal deadline. Each data processing agreement ends with the VAR agreement and gives no separate exit. Each side also answers for securing the personal information it handles for itself, as section 19 of POPIA requires. Hosting outside South Africa raises POPIA’s rules on sending personal information abroad, in section 72. Roles, breach notices and offshore hosting are covered in full on our POPIA in software channel deals page.
If you are the vendor, read the VAR’s hosted-service terms before you approve them. If you are the VAR, plan for your own client data agreements: our agreement makes you sign one before you process any client’s personal information.
What must a small VAR confirm about its own size and status in a VAR agreement?
Under our VAR agreement, a company VAR states its asset value and annual turnover, with the date of the financial statements that show them. It promises (warrants) that those figures are true. They matter because the Consumer Protection Act (CPA) protects a company VAR as a consumer only when both its assets and its turnover are below R2 million. If a company VAR will not give its figures, we draft as if the Act applies.
The Act does not apply where the buyer is a company or other legal entity whose asset value or annual turnover is R2 million or more at the time. The Minister set that threshold in Government Notice 294 of 2011. Below it, the VAR is a consumer of what you supply to it. Our agreement then adds the Act’s protections, such as an itemised breakdown of charges and a prominent notice of terms that limit your liability or shift risk to the VAR.
The size test applies only to companies and other legal entities. A sole proprietor is not measured by it, though it buys for its business. An individual VAR on a fixed term gets the Act’s fixed-term protections, and the right to end early for convenience is then the VAR’s alone. See individual and sole-proprietor partners.
Size does not decide whether franchise law applies. We check every VAR deal for the signs of a franchise, large or small: see when a partner deal becomes a franchise.
If you are the vendor, ask for the figures before you sign. If you are a small VAR, expect the consumer protections to appear in the agreement.
Can the vendor or the VAR end a VAR agreement for convenience, and what does it cost?
Yes, if the agreement includes that right. Either side may then end it on notice, and we start from 90 days. The side that ends pays its own exit fee (termination charge), stated in the agreement. The VAR’s charge is a fixed amount. The vendor’s is a fixed amount or a percentage of the fees paid in the 12 months before its notice. Existing customers keep their licences.
Each charge is the price of that side’s right to leave early, set per deal. We never use a standard figure. A nil charge is a deliberate choice, recorded in the agreement. The side that ends pays within 30 days of the other’s invoice, and the notice takes effect whether or not it has paid. If you as vendor end early, you also refund fees paid in advance for software not yet supplied.
When the agreement ends, for any reason:
- Each customer’s licence or subscription continues on its terms. Renewals are made with you or a reseller you appoint.
- The VAR may keep one copy of your software to support existing customers.
- If the agreement has a sell-off period (we start from 90 days), the VAR may finish supplying what it held or had committed to. That does not apply if you cancelled for its breach.
- In the last 90 days of the term, the VAR may not order more than its projected demand. It cannot stockpile before the end.
- Where second-line support was agreed, you keep supporting the VAR for up to 6 months, for a stated fee.
If you are the VAR and have invested in your product, price the vendor’s charge to reflect that investment. If you are the vendor, expect the VAR to ask for support after the end and, for business-critical software, for source code escrow: an independent agent holds your source code and releases it to the VAR only on the events our escrow agreement lists, such as your liquidation, or a support failure you do not fix within 20 business days after notice. The full list is on our who keeps the customers page, with the other exit questions.
Frequently asked
Do I need a VAR agreement if I only install the software for my clients?
Yes, on our agreements. Installing software for a client is a service, whether it comes with every sale or is optional. Our plain reseller agreement allows no service except first-line support, meaning being the customer’s first point of contact for help. So a reseller that installs, configures, integrates or hosts your software signs a value-added reseller (VAR) agreement. Helping customers who install it themselves, by answering questions or sorting out installation errors, is only first-line support. That is how we draft, not a rule of law.
Can a VAR bundle my software with its own hardware, and what must the agreement say?
Yes. Under our hardware model, the value-added reseller (VAR) installs your software on, or sells it with, hardware described in the agreement and resells the two as one product. The agreement names the hardware, limits the VAR’s licence to supplying your software with it, and keeps your customer terms in place. The VAR answers for the hardware. Your promise that the software works (your warranty), and your support, do not cover faults the hardware causes.
Does a VAR have to be certified by the vendor, and how long can the vendor take to approve?
Only if the agreement includes testing and certification, meaning your written approval of the combined product. It is not used where the partner resells your software exactly as supplied. The value-added reseller (VAR) tests its combined product against your specifications and sends you the results. It may not sell the product until you certify it in writing. You must certify it, or refuse with written reasons, within 15 business days, and you may not refuse unreasonably. A significant change to either product means testing again.
How much notice must a vendor give a VAR before discontinuing a product?
At least 90 days under our value-added reseller (VAR) agreement. You must then keep supporting that product for at least 12 months after the notice, for customers who signed up before it. Otherwise your support covers the current version and the one before it. If you are the VAR and your customers need a longer support period, ask for it in the agreement.
What must a vendor tell a VAR about the open-source code in its software?
Open-source code is software anyone may use, copy, change and share under its licence. Our value-added reseller (VAR) agreement makes you list each open-source component, with its version and licence, in the documentation. With each release you give a software bill of materials: a parts list of every component, with its supplier, version and licence. You promise that the software complies with those licences. You replace any component that breaks its licence at your cost within 20 business days.
How does the audit of a VAR work: how often, who audits and who pays?
Under our value-added reseller agreement, at most once in 12 months, on at least 20 business days’ notice, by an independent auditor whose fee does not depend on what it finds. The auditor checks the value-added reseller’s records of supplies against the fees paid. Both sides get a draft report, and the reseller may respond. The vendor pays for the audit unless it finds underpayment above 5%. The reseller then pays the shortfall, with interest but no extra penalty on top.
How long is the warranty period in a VAR agreement, and can the VAR ask for longer?
We start from 6 months from delivery to the value-added reseller (VAR). During it, you promise (warrant) that the software works as its documentation says. The VAR reports a fault within 20 business days of finding it, and you fix or replace the software within 20 business days. If you do not, the VAR may stop reselling it and get a refund. The VAR can ask for a longer period, which is set per deal.
Does it change anything if the VAR sells installed software or a subscription?
Yes. Each product in our value-added reseller agreement is listed as installed or as a subscription. Customers install installed software under your end-user licence, and the value-added reseller (VAR) may sublicense it with your approval. A subscription is hosted by you under your terms of service, with no sublicence. When the VAR supports it, the VAR handles customers’ personal information on your behalf. If the VAR hosts your software on its own servers, our VAR agreement’s separate hosted model applies.
Related guides
- Which software channel agreement do you need?
- Reseller and SaaS distribution agreements
- White-label software agreements
- OEM agreements
- Competition law in software channel deals
- POPIA in software channel deals
- Who keeps the customers when a channel deal ends
- Withholding tax on international software payments
- Source code escrow agreements