Free Reseller / Channel
Agreement Skeleton
Attorney-drafted starter to appoint a reseller for your products or services. Territory, margin and a Competition Act-safe pricing structure — fill in the blanks and sign.
Written by
Martin Kotze
Attorney, Conveyancer & Notary Public
This is a starter Reseller / Channel Agreement that appoints a reseller to market and resell a supplier’s products or services to end customers in a defined territory. It is drafted to keep pricing freedom with each party, consistent with the Competition Act 89 of 1998 — the reseller buys at a discount and sets its own resale prices. It covers the appointment (exclusive or non-exclusive), reseller obligations, CPA and POPIA compliance, competition-law guardrails (no minimum resale-price maintenance, no market division), an optional restraint, and the usual term and termination. Complete the [ ● ] fields, then both parties sign. It is a starting point, not legal advice.
Email me the template
Enter your email and we’ll send the editable Word document (.docx) straight to your inbox. Link is valid for 7 days.
What’s in the template
What it’s not
A skeleton is a starting point, not a substitute for an attorney. It doesn’t cover:
- Exclusive-territory or significant market-share arrangements that may need a competition-law opinion before you sign.
- Detailed product warranties, SLAs or support terms — add these as a schedule.
- Cross-border distribution outside South Africa (import/export controls, foreign consumer law).
Building a channel programme?
Exclusive territories, tiered margins and multi-reseller structures carry real competition-law risk. We draft a bespoke channel agreement around your model — or review your version in 24 hours from R7,500.
Why you can trust this: Martin Kotze has been an admitted Attorney of the High Court of South Africa, registered Conveyancer, and Notary Public since 2014, practising from Pretoria. The firm is regulated by the Legal Practice Council under firm registration F17333.
This guide is general information, not legal advice for your specific matter.